There are several reasons I think this blog is important. I thought my first post would be a good time to explain those reasons. Although I am not a professional writer, I hope people enjoy the blog and find it informative or entertaining in some way. If you don’t, please let me know (My wife has a minor in Creative Writing. I will bribe her to write it for me if it’s bad).
Now more than ever, people are researching the goods and services they buy on the internet. My wife recently went back to work, and we were looking for a day care for our son. She goes on Facebook and asks if anyone knows of any good day cares in the area. Someone posts a recommendation, and she goes to the day care’s Facebook page. She gets to learn about the day care and see pictures of the projects they have done with the kids. This would not have happened 10 years ago.
One of the great things about the internet is how easy it is for people to connect to local businesses in such a way. Our agency is looking forward to building upon our relationship with the community through our website and new Facebook page.
Unfortunately, there is currently too little of such interaction in insurance. Agencies might have a website or Facebook page, but the pages are mostly static with little timely or informative content. I hope this blog and our re launched website along with our new Facebook page can be a source of informative content.
We are all bombarded with information from insurance companies, but very little of it is useful. Most of what we get is save this amount of money or fancy slogans and mascots with no real informative content of what benefit insurance provides for us. I hope this blog can help people look at insurance differently. Rather than first looking strictly at price, I hope we can help people review what their policies do for them then finding the most price effective option.
Let’s go back to the child care example. My wife and I toured several day care centers looking for the one that would be the best fit for our son. We agonized over the pros and cons of each center and made our decision based on what was best for him. The center we chose had a daily rate that was nearly 50% higher than our second choice.
Now I am not telling anyone that insurance is anywhere near the importance of the care of their child. I just hope people can start to look at insurance differently. Hopefully people will first make sure their coverage is best suited to their needs and situation then shop to find the best rate for that protection.
I will step off my soapbox now. I appreciate everyone who reads the blog and hope it will inform them in some way.
Some of my blogs will be preachy like this one, but I hope most will be more practical about specific insurance questions…..
(Does my insurance cover me when I rent a car? etc.).
Till next time.
Bob Oetting & Associates